The Translogistics EDGE Issue Number Sixteen Ignorance is NOT Bliss; It IS Costly
“Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.” - Martin Luther King Jr.
As TLI is searching for new clients, one of the most common responses is “I’ll send you some shipment info. Give me a quote on them and I’ll use you if your rate is lower.” It is hard to believe that the person their organization put in charge of the final step to “Wowing” their customer is in the hands of someone that uses one criteria - a cheap price. Or the person their organization put in charge of making sure their production and warehouse have all the supplies they need to meet demand uses one criteria - a cheap price.